When faced with change, many businesses don't have time to sit down, plan and strategize. We have years of experience and success to draw on in this area.
We will assess your priorities and gain a snapshot of the company's strengths, weaknesses, opportunities and threats.
We will review our industry, value proposition, current clients and prospects.
We work with you to identify your goals and challenges, providing you with practical and measurable steps for achieving them.
The goal is up to you...it's usually customer acquisition!
We understand the difficult decision to commit to adding to the sales team and the process in finding a stellar candidate. Here are some of the concerns we hear from our clients.
With this feedback Sottomarine launched our outsourced sales service. We work within your business hitting the ground running. You have access to tried and tested commercial rockstars at a commitment level that suits you!
An early objective is to research the current split between New Business Sales (NBS) and Account Management (AM) across the Business Development functions.
Existing CRM customer databases can be assessed with a view to interrogating historical information. New data can also be acquired and strategic marketing planned. Sottomarine can also evaluate and implement a cost effective replacement CRM system, laying foundations for the Sales and Marketing team.
Market and competitor research can be undertaken. This research will identify possible new territories and lucrative industries to focus on. A goal being to expand the customer base and market segment.
This competitor information will also help to influence decisions such as possible R & D, commercial reviews, website enhancements etc.
To succeed in the fiercely competitive online marketing environment, Sottomarine can work with you to focus on smaller-scale, shorter-term initiatives that allow you to quickly launch and measure your online digital marketing campaign.
Sottomarine can oversee the creation or redesign your website, a key component of your online success. We then begin to drive traffic, following an agile digital social media strategy and measure the results. Once this has been implemented, you have all the tools at your disposal to continue to optimize your efforts. This drive and measure process can be optimized by implementing social media activities, blogging and search engine optimization (SEO).
In addition to digital marketing we understand the importance of the printed word and PDF creation. Sottomarine can write content and oversee the design and print from business card to exhibition stand.